PRIVACY POLICY

November 3, 2020

Introduction

The Hive Tea Bar & Garden, LLC (a California Corporation) dba Buena Vida Tea Bar & Garden and its subsidiaries (collectively, “we,” “us,” or “our”) respect the privacy of all persons (“you”) who visit this website or any of our other websites (our “Websites”) or who otherwise engage or interact with us by any of the means described herein. This privacy policy describes the types of information that we may collect from you or that you may provide when you visit our Websites, including any versions optimized for viewing on a wireless or tablet service, use any apps published by us, visit or interact with us on or through any platforms (including any of our social media pages), or communicate with us through our call centers or our e-mail addresses, or otherwise communicate, engage, or interact with us by any other means, including all information provided by you or collected through your membership in any loyalty, referral, or continuity program that we may offer. This policy also outlines how the information collected by us or provided by you, including your personal information, may be used. Please read this policy carefully to understand our policies and practices regarding your information. Your visit to our Websites or your other communication, engagement, or interaction with us is in each case subject to this privacy policy, our Terms and Conditions, and any other posted policies. By accessing any of our Websites or otherwise communicating, engaging, or interacting with us, you acknowledge that you have read and agreed to this privacy policy. If you do not agree with our policies and practices, do not to use our Websites or otherwise communicate, engage, or interact with us. This policy may change from time to time, as described below. This policy and our business operations, including the operation of our Websites, are intended to comply with all applicable laws and regulations and any applicable provision will be applied in a manner that complies with the applicable law or regulation.

Intended Website Use

Our Websites and other means of communicating, engaging, or interacting with us are intended for use by adults (age 18 and over) only. Our Websites are not intended for any children under 16 years of age. We do not knowingly collect personal information from children under the age of 16. If you are under 16, do not engage or interact with us in any way, do not use our Websites or any of their features, do not register on our Websites, do not make any purchases through our Websites or through any other means (including by phone), do not use any of the interactive or public comments features of our Websites or any of our social media pages or platforms, and do not provide any information about yourself to us by any other means (including by phone or e-mail or through any of our social media pages or platforms). If you believe we might have any information from or about a child under 16, please e-mail us at: info@buenavidatea.com.

The Websites and other means of communicating, engaging, or interacting with us are intended for use by persons from the United States and not for persons governed by privacy laws of other countries. Persons from the European Union are advised not to disclose personal information to us. Do not send us information unless you consent to the application of U.S. law and the use and disclosure of your information consistent with this privacy policy.

Information We Collect About You and How We Collect It

We collect several types of information from and about you when you visit or use our Websites or when you communicate, engage, or interact with us by other means. We may collect this information (i) from you when you provide it to us, (ii) automatically as you navigate through our Websites, and (iii) from our third-party vendors or business partners.

In particular, we may collect the following categories of personal information from or about you and from the following respective sources:

Information Type Source
Direct identifiers, such as your legal name, mailing address, e-mail address, phone number, and voice. Provided by you.
Purchase information, such as purchase date or product types. Provided by you.
Payment information required to make a purchase, such as credit or debit card information. Provided by you.
Commercial information, such as products or services purchased or considered by you. Provided by you or collected by us, our third-party vendors, or our business partners from your browser or device.
Digital identifiers, such as your IP address, website browsing activity, interaction activity, geolocation, and the equipment you use/used to access our Websites. Collected by us, our third-party vendors, or our business partners from your browser or device.
Inferences drawn from other personal information about you or about your preferences and characteristics. Inferred from information provided by you and information collected by us, our third-party vendors, or our business partners from your browser or device.

When you provide your personal information to us through our Websites or by any other means, you are consenting to the collection, use, and disclosure of your personal information as set forth in this policy.

How We Use Your Information

We may use the personal information we collect from you or that is collected by our third party vendors or business partners for one or more of the following business purposes: (i) to fulfill or meet the reason you provided the information, (ii) to provide you with support and to respond to your inquiries, (iii) to develop and improve our Websites, platforms, products, and services, (iv) to create, maintain, customize, and secure your account with us, (v) to process your requests, purchases, transactions, and payments, (vi) to help protect against fraud, (vii) to personalize your experience on our Websites, social media pages, and platforms, (viii) to deliver content and product and service offerings relevant to your interests, (ix) to help maintain the safety, security, and integrity of our business operations, (x)for testing, research, analysis, and product development, (xi) to respond to law enforcement requests and as required or provided by applicable law, (xii) to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, (xiii) to enforce our contractual and other legal rights with you, (xiv) for any other purpose disclosed by us when you provide the information, and (xv) for any other lawful purpose.

How We Keep Your Information Secure

We use secure technology, privacy protection controls, and restrict access to safeguard your personal information.

Among those security technologies, we use the Secure Sockets Layer (SSL), an advanced security protocol that protects your credit or debit card or other payment information and helps to ensure secure online ordering. SSL Internet connections are encrypted so information cannot be read in transit and thereby protect your name, address, and credit or debit card number or other payment information.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do take steps to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Websites. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Websites, social media pages, or other platforms.

Additionally, where you provide any information to be published, displayed, or posted on any public areas of our Websites or on any of our social media pages or other platforms (hereinafter “public posts”), such public posts become visible to and accessible by the general public, and we are not responsible for how your public posts (or any personal information you may include in them) may be viewed, shared, or used by others.

How We Share Your Information

We do not sell your personal information to third parties for their own advertising or marketing purposes. We may disclose personal information that we collect or you provide as described in this policy to the following types of third parties for a business purpose: (i) to our subsidiaries and affiliates, (ii) to our business partners, (iii) to contractors, service providers, vendors, and other third parties who provide services to or for us, such as advertising networks, marketing partners, publishers, and other entities who perform analytics and advertise our products and services on websites not affiliated with us, and (iv) to an actual or prospective buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.

Some third-party vendors, like Google Analytics or Facebook, for example, may use cookies, web beacons, and similar technologies to collect information about how you use our Websites in order to perform tracking and marketing analytics or serve advertisements that are more likely to be of interest to you. One way in which you can limit us and these third parties from collecting information about how you use our Websites or from sending you interest-based advertisements is to change your browser settings to reject cookies.

Additionally, if you do not want to receive e-mail marketing communications from us, please refer to the opt-out instructions at the end of this policy.

Our Websites, social media pages, or platforms may also offer links to and from other websites, including third-party websites. Third-party websites have their own privacy policies. If you visit a third-party website, you should review the privacy policy and any terms and conditions for that third party website.

Please be mindful that any public posts that you may make on any of our Websites or any of our social media pages or platforms are, by their very nature, shared automatically with the general public. We do not control, and are not responsible for, how any third parties may share or use any of your public posts.

We may also disclose your personal information: (i) to comply with any court order, law, regulation, or legal process, including to respond to any government or regulatory request, (ii) to enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes, and (iii) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection, identity theft protection, and credit risk reduction.

How Long We Keep Your Information

We may retain personal information for a commercially reasonable time after the termination or deactivation of your account with us for backup, archival, legal, and/or audit purposes.

Automatic Data Collection Technology We Use and Third-Party Use of Cookies (and Other Tracking Technologies)

There are three commonly used automatic data tracking technologies used on our Websites: cookies, basket recovery, and clear gifs (also called web bugs or web beacons). We use these technologies to monitor the performance and effectiveness of our Websites and to communicate with you. “Cookies” are small files stored by your browser or placed on your device’s storage medium. Most web browsers automatically accept cookies, but you can usually change your browser to prevent this. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Websites. Please be assured that accepting a cookie does not give us access to your computer under any circumstances. If you disable cookies, you may be unable to place orders on or use other features of our Websites. If you experience any problems, please e-mail us at info@buenavidatea.com.  Basket recovery is technology we use to identify abandoned shopping carts and to send follow up e-mail communications. If you do not want to receive shopping cart recovery e-mail communications, do not type your e-mail address into any product order form or create an account with us. You may also click the “unsubscribe” button at the bottom of any cart abandonment e-mail. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movement of Web users, count the number of visitors to a specific webpage, determine who opened an e-mail from us, and for other related Website statistics.

In addition, some content or applications, including advertisements, on our Websites are served by third-party service providers, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies (alone or in conjunction with clear gifs or other tracking technologies) to collect information when you use our Websites. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites (including our Websites and third-party websites) and other online services. They may use this information to provide you with interest- or behavior-based advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

E-Mail Marketing

We want to send you marketing information via e-mail only if you want to receive it. When you visit our Websites, purchase a product or service owned, distributed, or provided by us, provide us with your contact information, or request information from us, we may from time to time send you e-mail messages describing products, services, sales, and offers. If for any reason you no longer want to receive e-mail marketing messages from us, you can opt out of future e-mails at any time by following the opt-out instructions below.

Opt-Out Instructions — Your Choice to Limit E-Mail Marketing

When you provide us with your e-mail address, you are automatically opted in to receive marketing e-mails about our products, services, sales and offers. You may elect to stop receiving marketing information at any time by clicking on the “unsubscribe” link in the footer of promotional e-mails, by e-mailing us at info@buenavidatea.com (please specify “opt-out request” in the subject line), or by sending us a letter to Buena Vida Tea Bar & Garden, Attention: Customer Service, 726 Montana Ave., Santa Monica, CA 90403 (please mark the letter “Opt-Out Request”).

Because we are unable to process requests that do not include complete or accurate information, please be sure to provide your full name, complete mailing address, e-mail address (if applicable) and telephone number you have provided to us in any requests to opt-out. Once processed, opt-out requests are effective unless they are later revoked by you or unless you later separately sign up again for marketing e-mails.

Please allow sufficient time for your opt-out request to be processed. Please note however, that you generally cannot opt out of service related announcements (i.e., order confirmation, shipping information, customer care notifications, etc.). If you have questions or concerns regarding this statement, please contact us at info@buenavidatea.com.

California Privacy Rights

If you are a California resident, you may be entitled to additional rights regarding your personal information. For more information about California privacy rights and how to exercise them, please see our privacy notice for California residents.

Changes to This Privacy Policy or Our California Privacy Notice

We may revise this privacy policy or our California privacy notice at any time with or without notice. It is our practice to post any changes we make to this policy on this page and any changes we make to our California notice on its page. The date that either was last revised is identified at the top of the respective page. Changes become effective when posted. You are responsible for periodically visiting this policy on this page and, if you are a California resident, the California notice on its page to check for any changes. Your continued use of any of our Websites or continued engagement or interaction with us after we make changes is deemed to be an acceptance of those changes.